Plush Market:

сreating spaces of magic and happiness

By Adriane de Souza

Every year during Ramadan, Plush Events hosts its Plush Market — and this year, it was inspired by Tony Duquette´s style of maximalism and the Dawnridge house.

The 2021 edition, held April 3 — 12, was all about maximalism, opulence, extravagance, and unlikely combinations.

Taking into consideration the difficulties and uncertainties of the year, Plush Market — House of Treasures offered a much-needed escape. With a surreal and almost magical world, it incorporated greenery and nature as few of us have had the opportunity to enjoy the outdoors. With its decor, the market brought the outdoor experience to M7 for those longing for a breath of fresh air and an escape from the bustle of day-to-day life.

Set in the heart of Doha’s Msheireb, a multipurpose real-estate development hoping to revive the capital’s historic core as a sustainable new live-work neighbourhood, M7 is the fashion, design and tech entrepreneurship hub.

Plush Market 2021 has unique and timeless pieces coming from all over the world, including Italy, Denmark, Amsterdam, India, and many more.

While elegant and clean interiors are a timeless popular classic design, this year’s market encouraged people to be bold and loud. For Plush, the next big thing in home design is overstuffed, garnish, and glorious.

From her love of hosting loved ones and family gatherings, came al-Subaey’s idea to organise events. Developing the idea with her love of travelling, she created a concept of travelling locally through the Ramadan Market. By recreating the ambiance of different cultures and countries, patterns and contrasting colours were thrown in to break the rules.

Hend al-Subaey, creator and founder of Plush Events, started her career in fashion, but as time went by felt the field did not satisfy her creativity fully. 

“For as long as I can remember, I’ve been insatiably obsessed with events; gatherings and dinner parties are a huge part of Qatari culture, from regular Friday family lunches, to annual Ramadan evening feasts and winter night gatherings in the desert. I wanted to create spaces and environments that make people genuinely happy creatively fulfilled to matter the size and scale of the gathering, ” shares al-Subaey.

“Each event begins as a blank canvas, and then with small details we paint vivid pictures that bring the event to life.”

Every year, the market has a new theme and story. With the pandemic and its far-reaching effects, this year’s show was pushed to be something new and had to adapt accordingly — going fully virtual.

PHOTO: Adriane de Souza

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