Fashion in St. Petersburg: The 8 Russian brands you need to know about
We get acquainted with local designers who have transformed the Russian fashion industry in recent years. Blogger Maria Chervotkina spends the day with QRM to get to know the brands of the city on the Neva whose cultural code matches that of Qatari fashionistas.
With flowing silhouettes and modest designs, these Russian designers give a subtle gesture of recognition to Middle Eastern style. QRM brings them to life even more by showcasing the looks at the aristocratic interiors of the once-glittering mansion of the St. Petersburg nobility, the Trubetskoy-Naryshkin Palace.
1. House of Leo
The founder of House of Leo, designer Leonid Alekseev studied in London, where he created outfits for theatre and cinema. He also participated in Russian and international fashion weeks and eventually launched his own brand. Alekseev’s knowledge of history, his sense of taste and high standards have allowed him to make one of the most profound brands, with each collection embodying its own unique history.
Grazhdanskaya st., 16, apartment 16
Working hours: by appointment
Cocoshnik is a brand of hats that have historically been an integral part of women’s wardrobe. Each item here is made exclusively by hand – to create just one hat can take at least two days. Experiments with shapes and colours, high-quality materials and collaborations with contemporary artists make the brand one of the most prominent ones on the Russian fashion scene.
Moika River embankment, 58
Working hours: 11:00–21:00
The brand name MY812 refers to the phone code of St. Petersburg as the creators of the brand wanted to indicate their connection with it. Over the past five years, the brand has become in demand all over the world, but the northern capital still inspires the creation of every collection for designer Albina Zueva.
Professora Popova st., 31
The Osome2some brand got its name from a headline in an Indian newspaper. The inscription “Awesome Twosome” accompanied by a picture of two girls buying silk. The first collection was presented by designers Anya and Natasha in London in 2008, and today the brand has its own full-cycle production and two stores in Moscow and St. Petersburg.
Furshtatskaya st., 10/11
Working hours: 11:00–21:00
5. Tatyana Parfenova
The Tatiana Parfenova brand is the soul of St. Petersburg and a significant name in the development of the Russian fashion industry. The love of nature expressed in the striking luxury of embroidery on items, the combination of traditions of craftsmanship and innovative materials – all this can rightly be called a form of modern art.
Nevsky Prospekt, 51
The M_U_R brand created its latest collection entirely from Soviet fabrics – a period when the profession of a pattern designer was particularly in demand. The materials were searched all over the city: in the closets of friends’ parents, through ads, from artists and former keepers of the Fabric House. Each item in the collection is unique and made in a single copy.
Fontanka Street, 128
The creators of the brand define the word “kaloskagathos” as a mythological hero, gentle towards others and passionate in love and battles. The brand sees this ideal through the prism of the 21st century. Each piece of jewellery is hand-made from recycled bronze and pearls, and the brand is positioned as ethical and gender-neutral.
Bolshaya Zelenina st., 13
The SUMEI jewellery brand is the founder of St. Petersburg minimalism. The main idea of each item is to subtly complement the look but not draw all the attention to itself. The brand makes miniature earrings, discreet rings and simple shapes.
Grazhdanskaya st., 13-15
photos: Alisa Kuchinskaya, Kirill Kolobyanin